YO… MAN. YEOM… EN… How do you… YEOW. MEN. YEOWZERS.
It look’s tough to say but with a little practice it’s no biggie.
You can pronounce it “yo-men” or “yeo-men” if you prefer. At least that’s how Will say’s it.
This is what the pronunciation looks like: /ˈyōmən/ … Duh, naturally. Psh. Here’s a helpful google setup about it where you can actually hear it.
In ye olde Britain, a Yeoman was a military/militia member or a guardsmen. But that’s not quite what we were shooting for here. So, why did we name our American Brown Ale after such an awkward word?
Well, Will is something of a history buff. Okay, nerd is a more proper description. Fine. Super dork. Upon further inspection you’ll find that the word yeoman was a term given to farmers and noblemen who settled the wild tracts of the interior South in the early days of America. These people were mainly Scottish/Irish immigrants. More so, these people were Will’s ancestors. These people were militiamen, farmers, warriors, settlers, and patriots. We figured it’d also be more meaningful than naming it something like “Farmer Brown Ale” or a cutesy, simple name that required zero thought.
The name also takes on more meaning than just the period of Southern settlement. Not only is this a nod to Will’s Scottish, Carolinian-settling ancestry but it’s also a nod to great Southerners who built the South, rebuilt the South both physically and culturally, and those that continue to push the South forward in this brave new age of technology and cultural reshaping.
As Southerners, we’ve been through a lot. Probably more than most in our great country. The term yeoman, for us, has many synonyms in the South. Settlers. Trail blazers. Cultural reformers. Brave men and women who made a stand in the face of adversity. People who rebuilt our region after the Civil War. Hardened folks who pushed through the depression and times of war. People who took a stand during the civil rights era and changed the way we think about things. Students, teachers, researchers, artists, businessmen and women who continue to drive our culture, industry, and growth in the South… These are our Yeomen.
This American Brown Ale is rich, dark, and complex. It is, in our minds, a hearty beer worthy of hard-working Southerners. There’s a common Southern proverb attributed to a few folks that we think personifies this beer and the statement we’re trying to make with it perfectly: ”Plow deeply, work hard, and be patient.”